Asahi, with a 37% market share, is the largest of the four major beer brewers in Japan followed by Kirin Beer with 34% and Suntory with 16%.
Asahi Super Dry Beer is a Japanese rice lager. Like American lagers, these beers are made with rice and malted barley. The result is a light-colored beer with a light flavor profile.
The lager is brewed to an authentic Japanese recipe, using only the finest ingredients – the yeast is carefully selected to give the beer its distinctive aroma and dry, crisp taste, while its hops are chosen for its bitterness, and rice for creating a palate-cleansing taste that means you just can’t stop sipping.
“Karakuchi” beer that is the world-renowned Japan’s brand with dry, crisp and clear taste. ‘ASAHI SUPER DRY’ was a revolutionary product in Japan that proposed the ‘Karakuchi’ taste and values of unprecedented beer. The secrets of its great taste are ‘yeast’, ‘raw materials’ and ‘production method’.