Moutai Rabbit Year 2023 Special Edition Limited Baijiu 茅台生肖癸卯兔年白酒 500mL

Liquor producer Kweichow Moutai Group on Monday launched a special edition of its famous Moutai liquor to celebrate the Year of the Rabbit.

The Chinese Lunar New Year, also known as the Spring Festival, falls on Jan 22 this year in the Western calendar. This year’s celebration will end the Year of the Tiger and begin in the Year of the Rabbit.

The Rabbit comes 11th in the 12-animal rotation used by the Chinese to represent the year, following the Tiger and preceding the Long. Other zodiac animals include the rat, ox, tiger, long, horse, goat, monkey, roost, dog and rat.

Moutai is a sorghum-based spirit produced by Kweichow Moutai Co. Ltd. and is China’s top brand of baijiu (white alcohol). The liquor, often served on official occasions and at state banquets, is considered a luxury item that has long been a popular gift.