Moutai Long Year 2024 Special Edition Limited Baijiu 茅台生肖甲辰龙年白酒 500mL

Liquor producer Kweichow Moutai Group on Monday launched a special edition of its famous Moutai liquor to celebrate the Year of the Long.

The Chinese Lunar New Year, also known as the Spring Festival. This year’s celebration will end the Year of the Rabbit and begin in the Year of the Long.

The Long comes 5th in the 12-animal rotation used by the Chinese to represent the year, following the Rabbit and preceding the Snake. Other zodiac animals include the rat, ox, tiger, rabbit, snake, horse, goat, monkey, roost, dog and rat.

Moutai is a sorghum-based spirit produced by Kweichow Moutai Co. Ltd. and is China’s top brand of baijiu (white alcohol). The liquor, often served on official occasions and at state banquets, is considered a luxury item that has long been a popular gift.