Bundaberg Rum, colloquially known as Bundy, is a dark rum produced in Bundaberg East, Queensland, Australia, by the Bundaberg Distilling Company.
First distilled in 1888, Bundaberg Rum is as Australian as it gets. Bundaberg Rum Overproof is distilled and aged for a bold, rich flavour full of oak, caramel and spice, then perfectly mixed with cola.
The polar bear may seem a curious emblem to originate in Bundaberg, the heart of Queensland’s sunny sugar cane country. The designer of the distinctive square Bundaberg bottle believed a bear was the perfect symbol for a drink that would “ward off the wickedest cold”.