Forbidden Vines was created to enter and dominate new markets. In a world of rapidly growing consumer wine choice and a new generation of wine drinker, Babich Wines recognised the need to create a brand that could cut through the clutter at retail level and win the hearts of those that craved something a little bit unique.
The brand name, story, design and packaging was inspired by this rebellious spirit to be a leader in the category. Stylish confidence with attitude and little bit of sass.
The Princess of the South. Cool Climate Charm. Aromatic and tropical aromas of elderflower and passionfruit.