CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Since 2007, USA marketing and promotion for CÎROC has been handled by Sean “Diddy” Combs in an “equal-share venture” with profits from the brand being split between promotional partner Diddy and manufacturing partner Diageo.
Refined, citrus aromas
Smooth, lightly sweet and enriched by the natural character of grapes
Crisp and clean