Commercial description Back in 1904, Jack Daniel’s bottles came with a green label instead of the black and white one we know today.
Introducing the first bottle in our Legacy Edition Series.
Jack Daniel’s is known for its iconic black and white label but what people may not know is that the history of our label wasn’t always so black and white.
Some time before 1904 our bottles were a rather unexpected shade of green with an eye-catching gold trim.
It seems that Jack took his time landing on the tried-and-true black label we know today.
And even though it was eventually replaced, we’ve brought it back for our Legacy Edition Bottle.
We’re celebrating the slightly mysterious history of Old No. 7. but not to worry, the mystery ends at the label for now.
The whiskey inside was, and will always be, very much Jack’s.